Training

Many people think writing is a talent you’re either born with or you’re not. And yes, some people have innate talent. But nobody becomes Shakespeare, Hemingway or Austen without practice. The secret is to practice the right skills — the habits that will make your writing clear, engaging and enjoyable to read. Below is a list of the posts and trainings I’ve developed to help you do just that.

My Top 5 Writing Tips
1.
Get to the point
2. Use active voice
3. Omit needless words
4. Know your audience (coming)
5. Proofread (see also Writing is rewriting)

Keep Them Reading
Write catchy headlines
Use examples
Sound human
Make verbs your best friend

Formatting Tricks
Five reasons people like lists
The best way to use bullet points
Why you should use one space between sentences
Alyssa’s top six email marketing tips

Punctuation and Capitalization
Using quotation marks correctly
Those gosh darn apostrophes
Grammar lessons from a train ride
Five things to lose this year
Should we capitalize “Firm”?
Firm vs. firm: the vote is in

Specific Types of Writing
How to write client alerts that stand out
Client alerts webinar
What’s missing from your deals list? 
Deals lists webinar
The art of email: 5 steps to success
Event invitations webinar
Lawyer bios: What matters to clients 
LinkedIn: How to make your profile stand out
LinkedIn profiles webinar
Newsletters webinar
Practice group descriptions webinar
The perfect pitch: How to write a winning proposal

Also check out Baker McKenzie’s A-Z Style Guide.

“If you want to be a writer, you must do two things above all others: read a lot and write a lot. There’s no way around these two things that I’m aware of, no shortcut.”
— Stephen King